THE PEOPLE FIRST JACKET

A statement in worn denim.

IT’S PEOPLE OVER PROFIT.

Built around a simple principle: people should never come second to the systems meant to serve them.

The back completes the thought:

IN THE EYEDEAL SOCIETY

THERE’S ENOUGH TO GO AROUND.

A reminder that community doesn’t have to be built around scarcity. We can create something that works for all of us.

Cut from 16 oz heavyweight denim with a loose, structured fit, the jacket carries real weight. An aggressive vintage wash, sleeve whiskering and central fading give each piece a lived-in workwear character, while the full-zip front breaks from the traditional denim trucker silhouette.

Finished with distressed graphics designed to feel less like merchandise and more like something you’ve carried with you.

WE CREATE IT TOGETHER.

DETAILS: 543 GSM / 16 oz heavyweight denim · 90% cotton / 10% polyester · loose fit · drop shoulder · full-zip closure · vintage washed finish · long sleeve.