THE PEOPLE'S UNIFORM

THE PEOPLE'S UNIFORM takes the visual language of institutions and redirects it toward the people they exist to serve. The front carries EYEDEAL SOCIETY / DEPT. OF PUBLIC INTEREST opposite PUBLIC SERVICE / MEANS SERVING THE PUBLIC, while the back establishes the governing principle:

PUBLIC SERVICE IS A PUBLIC TRUST.

ACT ACCORDINGLY.

Cut in a loose, lightweight pinstripe silhouette, the shirt combines the familiarity of an office uniform with the directness of public signage. In an EYEDEAL SOCIETY, serving the public isn't an act of generosity. It's the job.

Details: Unisex · loose fit · short sleeve · lapel collar · button front · lightweight 2.9 oz (100 GSM) fabric · 77.2% viscose / 20.4% nylon / 2.4% spandex · soft, lightweight construction · front and back graphic printing.

PUBLIC SERVICE IS A PUBLIC TRUST.